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20121202
20121210
Search Results 0 to 3 of about 4 (some duplicates have been removed)
. >> tom: steve, which brand benefits the most from odd pairing, discount target to the high-end luxury neiman marcus? >> i think it is sort of a complicated analysis. i think for target, it is all win. from target's perspective, sales will be quite good. you look at the average target customer -- neiman marcus brands are often inaccessible to these folks. the chance to go to target and get some of the higher-end products i think will be very attractive and draw a lot of excitement to the store, and draw a heck of a lot of traffic for them. i think also in terms of branding, target is going to make out very well here. neiman marcus, the association consumers have are up-scale, prestigious, and so forth. for target, one of their most important marketing objectives is to be perceived as a little above walmart and k-mart and so on. by target having this partnership, they can leverage the associations that neiman marcus has developed. >> tom: does neiman marcus then lose something here in this relationship? >> neiman marcus, i think their core goal is sales. they have 40 stores, and target
Search Results 0 to 3 of about 4 (some duplicates have been removed)